TLC Healthcare approached us with a simple ask: To raise awareness for the horrendous state of State-owned aged care in Australia and showcase how life can be infinitely better for residents at TLC.
To launch TLC to mass Australia, we took the system head-on and stated a simple, but horrendous fact. The Australian aged care system is failing the United Nations basic human rights.
We launched with a powerful film directed by Victoria Singh-Thompson and ran outdoor media with findings from the Royal Commission into Aged Care alongside articles from the Universal Declaration of Human Rights they were breaching.
